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The LinkedIn Course for Financial Advisors
Section One: Welcome to The Marketing Course for Financial Advisors!
Welcome to The LinkedIn Course for Financial Advisors Video (16:02)
Course Overview and Progress Checklist
Section Two: What is LinkedIn and Why Do You Need It?
What is LinkedIn and Why Do You Need It? Video (17:25)
Your LinkedIn Marketing Plan
Section Three: Getting Familiar With LinkedIn
Getting Familiar With LinkedIn Video (23:01)
Anatomy of LinkedIn Cheat Sheet
Section Four: Getting Started on Your LinkedIn Profile
Getting Started on Your LinkedIn Profile Video (27:56)
How to Write a Great Headline with Examples
Six Steps to a Compelling LinkedIn Summary
Free Bonus: LinkedIn Summary Text Template
Section Five: How to Get a Great Headshot and Background Image
How to Get a Great Headshot and Background Image Video (25:11)
Getting a Great Headshot Photo Tips
Free Bonus: Downloadable LinkedIn Background Images
Section Six: Supercharging Your Profile
Supercharging Your Profile Video (20:16)
Supercharging Your Profile Checklist
Section Seven: Compliance and LinkedIn
Compliance and LinkedIn Video (10:16)
Compliance Disclosure Templates
Section Eight: Connecting With Your Network
Connecting With Your Network Video (18:04)
How to Export Your Contacts and Upload to LinkedIn
Section Nine: Prospecting on LinkedIn
Prospecting on LinkedIn Video (17:32)
Sample Follow Up Messages for New Connections
Sample Follow Up Messages for Referral Partners
Worksheet: Identifying Your Ideal Prospects
Section Ten: Creating Your LinkedIn Marketing Campaign
Creating Your LinkedIn Marketing Campaign Video (25:33)
Step-by-Step: Creating Your LinkedIn Ad
Tying it All Together
Tying It All Together Video (4:57)
Sample Follow Up Messages for New Connections
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