Most independent financial advisors understand that LinkedIn is a powerful place to find and qualify prospects. But very few are actually using LinkedIn to generate new clients in a repeatable way. Creating a successful LinkedIn strategy can be confusing!
Introduction to LinkedIn for Financial Advisors is designed to help you understand the fundamentals of LinkedIn by covering:
1. What is LinkedIn and Why Do You Need It?
2. The Basics of LinkedIn
3. Compliance and LinkedIn
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Claire’s LinkedIn Course for Financial Advisors is truly excellent. I believe it is a powerful, extremely low cost investment for a Financial Advisor or Planner to make to get started on or enhance their LinkedIn presence and grow their businesses. It will tell you just about everything you need to know starting with a sensational “Homepage” and a way to:
With over 130 million users in the United States and approaching a half billion worldwide, Claire makes it clear FAs MUST be on LinkedIn. Over 50% of users are college graduates with average incomes over 6 figures and average investable assets over $250K. Claire also points out that over a quarter of UHNW investors have a LinkedIn profile and over 50% of users are 50 years of age or older. I strongly believe Claire’s LinkedIn Course for Financial Advisors is a great way to get started and/or make significant upgrades to your LinkedIn efforts even if you have already gotten started. The cost for the course is so amazingly nominal it’s hard to believe. One halfway decent new client acquired anytime over 10 years will pay for the course 10 times over; it’s worth that much!
It’s a crazy good value!
- David Leo, Author, Speaker and Practice Optimization Coach for Financial Advisors
Claire Akin runs Indigo Marketing Agency a full-service marketing firm serving top independent financial advisors. She works closely with several of Barron's Top 100 Financial Advisors. Claire is a former Investment Advisor Representative who holds her MBA in Marketing from the Rady School of Management at UC San Diego as well as a BA in Economics from UC Davis. It's her goal to help advisors grow their businesses with technology and marketing.
"We've been working with Claire for years to grow our business. Her strategies have worked for us to present ourselves as specialists on LinkedIn, start a conversation with potential clients, and run ads to get more leads each month. The course is phenomenal."
"Claire is the LinkedIn guru. If you've read her book, you know this much. But this course puts everything she teaches into an easy to consume package so even the most technology-challenged advisor can start using social media to grow their business. Highly recommended."